Thursday, September 15, 2005

Gillette Fusion

I'm completely taken aback by the arms race going on between Schick and Gillette these days…

I’ve been a devout Gillette user since my 18th birthday… I (like many other guys) got a Sensor Excel in the mail from them (without any provocation from my part) and for that reason alone, I've been brand loyal to them. There was a brief moment in the 90's when Schick came out with a bendable 2 blade razor (the Extreme I think...) but it felt shitty in your hand and the blades managed to pull hairs more than it managed to cut them. Gruesome I know... but there's penalties for cheating on the one you love.

I've been using the Sensor Excel now for about a decade now... In my opinion it never got better than the Sensor Excel. Replacements roughly set you back a dollar for every blade set and you could retrofit it with the Gillette Sensor (also a double blade, but they weren't as expensive) for a little bit less in the event you were hard up for money.

I hesitantly went up to the Mach III two years after its introduction because I received a free one in the mail. I didn't stick with it too much because I got very put off for shelling out 11 dollars for FOUR blades. It's not so much the money, I can afford to pay it... I just wish there were more options out there.

Last year Gillette decided to introduce the M3 (a Mach 3 that vibrates) and I realized that very moment that Gillette jumped the shark.

I gladly went back to the Sensor Excel, but Gillette decided to quietly introduce the Sensor Excel ^ 3. This isn't the official product name, but the blade setting went up a number - driving costs to get close to that of the Mach III. This is really upsetting seeing that the Mach III blades can bend to the contour of your skin.



The announcement of the Gillette Fusion was rather predictable. The Onion called this announcement out a year or so ago with the fabulous headline Fuck Everything, We're Doing Five Blades.

No word yet on how much a set of 3 blades will set you back. Keep this in mind... 3 blade sets will contain 25 RAZOR BLADES.

I'll set the over under @ $15.99

As consumers, we need to seriously wake up. We're being held hostage by this silly shit.

.mCr.

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